Quarry Bay Tong Chong Street | SWIREPROPERTIES 2025 White Christmas Fair 'Colour the Season' Neon Lights Illuminate Tai Koo

Description

SWIREPROPERTIES' annual community festive event, 'White Christmas Fair', will return to Tai Koo from 11 to 14 December. This year's theme, 'Colour the Season', will light up the community with neon lights that represent Hong Kong's culture.

The White Christmas Fair will take place at Quarry Bay's Tong Chong Street, Tai Koo Central and Tai Koo Park, and a unique LED neon sign tunnel will be set up at the exit of Tai Koo MTR Station, bringing surprises to every corner of the Tai Koo community.

Highlights of this year's White Christmas Fair include:

• A 2-metre-tall neon Christmas wreath light installation designed by Ho Chi-foi, a traditional neon light craftsman with four decades of experience, combining traditional neon craftsmanship with Tai Koo community stories and using neon lights to portray festive scenes from the community;
• The exhilarating 'Hopscotch' team competition will be held inside a giant Christmas gift box on Tong Chong Street, where citizens are welcome to form teams with friends and colleagues to ignite community spirit with rhythmic lighting;

• 'Cantomania' will land in Tai Koo, hosting a sizzling 'Fever Pitch Friday' music party, with Tai Koo Central transforming into a Cantonese opera party venue for the first time, allowing everyone to experience the charm of classic Cantonese songs in a Christmas atmosphere;
• An interactive theatre performance co-created by SWIREPROPERTIES Placemaking Academy (SPPA), interns from the 4th batch of the 'Bilateral Youth Cultural Talents Exchange Scheme' of Hong Kong Palace Museum, and 'HK Shakespeare Festival', focusing on a colour-changing Christmas tree, integrating community stories to share the joy of the festival with the audience;
• 42 selected retail and food stalls, including 30 retail stalls and 12 F&B partners from Tai Koo, such as the new restaurant Cooshti on Tong Chong Street, offering a range of festive delicacies and beverages from the East and West.

A Green Christmas Fair Aiming for Zero Waste

In response to SWIREPROPERTIES' 2030 Sustainability Strategy, this year's White Christmas Fair continues to implement a range of eco-friendly measures, striving for zero waste. After the event, the neon Christmas wreath light installation will be disassembled and upcycled into table lamps, prolonging the neon glow. As always, reusable cutlery rental services will be provided, and most installations and printed materials use honeycomb cardboard and quartz sand 3D printing technology, made with fully recyclable materials and methods. 

The Fair collaborates with Recyclink, an environmental consulting firm founded by SPPA alumni, to install eight electricity meters to measure power consumption and quantify carbon emissions, and once again conduct a comprehensive carbon footprint assessment for the event, setting carbon reduction measures and targets for future events.

 The White Christmas Fair is fully designed, planned and executed by the 2025 student team of SWIREPROPERTIES' flagship youth empowerment project, 'SWIREPROPERTIES Placemaking Academy', inspired by the company's placemaking philosophy and the rich historical stories of the Eastern District, using Hong Kong's neon lights to design this year's theme, 'Colour the Season'.

The 'SPPA Youth Programme', jointly planned by SPPA and the Eastern District Civil Affairs Department's 'Eastern District Green Vine Project', is now in its third edition, with five students from Eastern District schools undergoing training to serve as emcees for the Fair.

All proceeds from this year's White Christmas Fair will continue to be donated to the annual charity fundraiser, 'Operation Santa Claus', spreading the warm neon glow to more corners.